The 3Y3 C U eye sits forward like a diagnostic mark—part warning label, part mirror. Paired with Pick Your Poison, the message becomes unavoidable: awareness comes first, comfort comes later. Whether it’s sugar, substances, belief systems, habits, or inherited narratives—we all choose something to numb, soothe, or define us.
The embroidery keeps it grounded and intentional. No graphics screaming for attention. Just a clean, clinical reminder stitched into something warm and wearable.
This beanie isn’t about purity. It’s about honesty.
